2.33 times more for bad news
manage the customer experience and what they say about it Research conducted by the White House Office of ...
manage the customer experience and what they say about it Research conducted by the White House Office of ...
understand customer engagement A 2016 study of businesses selling a range of products in the United States ...
Central to effective personal branding is defining the brand, and paying particular attention to the mission, values, ...
learn to work around ad blockers Research by Page Fair in the United States found that 74% of ...
don’t talk about video, embrace it. It is a staggering statistic that 500 million hours of ...
sell more to existing customers Research undertaken by the White House Office of Consumer Affairs in 2016 found ...
look for opportunities in fears and concerns One of my favourite innovators is James Dyson, the engineer behind ...
embrace the irrationality of human beings Most people, including you dear reader, when asked whether they would be ...
It was Socrates who first said – ‘know ...
help your customers research your products When the Internet and shopping are discussed in the same conversation, the ...
ensure that your customer knows you know them The US State of Customer Service survey, as published in ...
a documented strategy beats an undocumented strategy A Social Media Today 2107 survey, found that 57% of content ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....