2.33 times more for bad news

manage the customer experience and what they say about it Research conducted by the White House Office of ...

12% successful at cross selling

understand customer engagement A 2016 study of businesses selling a range of products in the United States ...

know what you stand for

Central to effective personal branding is defining the brand, and paying particular attention to the mission, values, ...

74% leave sites

learn to work around ad blockers Research by Page Fair in the United States found that 74% of ...

500 million per day

don’t talk about video, embrace it.     It is a staggering statistic that 500 million hours of ...

6-7 times more expensive

sell more to existing customers Research undertaken by the White House Office of Consumer Affairs in 2016 found ...

44.4% concerned about stress

look for opportunities in fears and concerns One of my favourite innovators is James Dyson, the engineer behind ...

99c beats $1.00 everyday

embrace the irrationality of human beings Most people, including you dear reader, when asked whether they would be ...

UNDERSTAND YOURSELF

                    It was Socrates who first said – ‘know ...

81% research before buying

help your customers research your products When the Internet and shopping are discussed in the same conversation, the ...

66% expect you to know them

ensure that your customer knows you know them The US State of Customer Service survey, as published in ...

57% can demonstrate success

a documented strategy beats an undocumented strategy A Social Media Today 2107 survey, found that 57% of content ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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