77% like a comparison
address price scientifically not intuitively A study at Yale university, reported in Huffpost in 2015, considered the impact ...
60% more profitable
customer centricity works Research reported in the American marketing journal CMO, found that businesses that are customer centric ...
who are you interested in
I might be different to many others but when I look out my office window onto the ...
25% increase just by answering
embrace the power of advocacy Research in the 1960s found that advertising was the most powerful driver ...
smart phones low at 1.55%
put conversion rates ahead of enquiry rates Marketers talk a lot about enquiry rates, but much less often, ...
20% need to validate their choices
understand the emotions that drive shopping A very interesting paper by Kane Simms entitled, ‘The 8 Emotional States ...
86% are prepared to pay more
customers will pay for service It would be a gross overstatement to suggest that all customers will pay ...
DON’T START WITH SOCIAL MEDIA
I spend about 30 – 40 minutes per day on social media, reading posts and, occasionally, responses ...
30% live alone
understand the demography of your market Have you ever noticed how politicians of all political persuasions in Australia ...
69% of native advertising is written and 63% is video
leverage the potential of video content and storytelling Native advertising is one of the fastest growing trends in ...
a massive 74% by 2021
engage with native advertising – the next big thing Adblockers are significantly reducing the number of members of ...
75% of customers reuse towels
embrace the power of social norms Socialisation is a powerful force. We have all been subjected to it ...