85% generated by facebook
embrace the power of facebook There has been a great deal of talk of late regarding the impact ...
stop kidding yourself
start now and move quickly I recently advertised 3 jobs on Seek, Indeed and Linked In. I received ...
73% want their time valued
retain customers by helping them solve problems Can you think of a time when you approached a business ...
16% – the reason newspapers are dying
look beyond the daily newspaper The media is very good at talking about itself. Most recently, that talk ...
80% of CMOs seek first party data
understand your customers better than your competitors Jeff Bezos, founder of Amazon (the world’s largest retailer) and the ...
4% to 31% by reducing choices
increased choice can decrease sales Perhaps the most illuminating thing about studies in behavioural economics is the extent ...
67% impacted by reviews
understand the drivers of online purchase decisions The growth of social media and e-commerce is well documented. Some ...
66% switch due to poor service
don’t wait for customers to complain Marketers and business people in general talk a great deal about service, ...
forget about kim’s lack of substance
kardashian is a very effective brand There is arguably no better example in 2017 of effective personal branding ...
78% of over 65s use internet daily
question internet myths There is still a myth floating around that the internet is a young person’s medium. ...
from $7.9 to $21 billion by 2018
embrace native advertising It is estimated that some 24% of people in the United States are now using ...
driving sales from 16% to 68%
embrace the power of context Behavioural economist and psychologist, Dan Ariely of Duke University, worked with The Economist ...