69% make cross border purchases

focus more on range and delivery Online retailing in Australia is growing, as it is around the world. ...

years to build, minutes to destroy

listen to warren I have heard many people voice distain for Warren Buffett. Well, I like him. I ...

4 million customers waiting

devote resources to over 60s If you have time to waste, watch commercial television one night. In addition ...

95% use facebook

choose your media wisely A social media network, like any other media, will only pay full dividends when ...

90% say customer experience

improve your customer experience There has been a lot of media lately regarding the move by Amazon to ...

is $3.00 enough to dress in a ridiculous costume?

put perceived value ahead of real value Researcher Dan Ariely offered teams of 12 students to opportunity to ...

33% of transactions completed on mobile

get mobile now, or faster if you can For me mobile phones are for making and receiving phone ...

what do other people say when you are not in the room?

bridge to gap Jeff Bezos defined a brand as – ‘a summary of what your customers say about ...

0.7% – 0.8% – 0.3%

embrace the realities of retail spending 0.7% - 0.8% - 0.3% are the rates of growth in consumer ...

49% publish daily

allocate sufficient resources to develop quality content The notion that ‘content is king’ is far from sound. In ...

27.2% say interactive emails

take a good look at interactive emails Email marketing is so ubiquitous now that it is annoying. The ...

create habits and rituals

opportunity 151 of 150 There is a coffee shop next to a laundromat I visit and immediately across ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE