don’t rely on information or education

opportunity 150 of 150 There is an oft quoted myth that most of the world’s problems can be ...

remember what is remembered

opportunity 149 of 150 Think back to the last movie you saw and really enjoyed. Can you describe ...

identify all the competition

opportunity 148 of 150 Billionaire Peter Theil, one of the founders of Pay Pal, often referred to as ...

make it real today

opportunity 147 of 150 There is a discussion in Australia today regarding whether first home buyers should be ...

alienate people

opportunity 145 of 150 I am a big fan of Paul Keating. I often wonder if he might ...

stop talk to everyone

opportunity 145 of 150 Most businesses and business people now have a social media presence. Certainly, most successful ...

never ever sell

opportunity 144 of 150 There is a growing trend of questioning the ethics in marketing, the values that ...

choose your words carefully

opportunity 143 of 150 In 25 years in business, and in particular the communication business, I have employed ...

respond now

opportunity 142 of 150 I went into an empty bank recently and walked up to the teller to ...

it is not just b-c

opportunity 141 of 150 I still hear business people suggesting that business people do not use or respond ...

move as fast as the audience

opportunity 140 of 150 ‘I would not do that!’ Unfortunately, I hear this from both staff and clients ...

build a tribe

opportunity 139 of 150 It is common place for businesses in 2017 to build databases of customers and ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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