embrace consistency

opportunity 138 of 150 It is not uncommon for experts, and so-called experts, to associate success in just ...

remember that cow

opportunity 137 of 150 So, you are driving along a country road with your family and you see ...

beware of SEO consultants

opportunity 136 of 150 Every day, I receive numerous emails from businesses promising to generate all the leads ...

don’t rely on social media

opportunity 135 of 150 A lot has been written by me, and many others, about the wonders of ...

talk less, listen more

opportunity 134 of 150 Much has been written about social media. Indeed, this article might just be one ...

content is not king

opportunity 133 of 150 I hate platitudes, and in marketing, one of the platitudes I hate most is ...

remember the coffee table

opportunity 132 of 150 Social media has proven to be a game-changer in marketing and, indeed, in life ...

promote the right thing

opportunity 131 of 150 I recently completed a branding strategy for a timber flooring business. During the course ...

do not be fooled about creativity

opportunity 130 of 150 Many advertising executives will tell you that creativity is the key to effective advertising. ...

forget about meaning

opportunity 129 of 150 I used to be in advertising and was always happy when a client ignored ...

know what your customer is buying

opportunity 128 of 150 Despite the fact that many cars are sold in Australia each and every day, ...

don’t make your customer work

opportunity 127 of 150 How often have you viewed a commercial and been left wondering – what are ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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