create the environment

opportunity 114 of 150 The culture of an organisation impacts not just on its customers and staff, but ...

employ the right people

0pportunity 113 of 150 Effective branding is the key to differentiation and minimising marketing costs, building a profile ...

make culture king

opportunity 112 of 150 One could be excused for thinking that marketers are obsessed with royalty. For years ...

get real – be authentic

opportunity 111 of 150 There is a fellow who uses his website, social media and various other activities ...

don’t bombard social media

opportunity 110 of 150 It has been said that consultants are like shoeshine boys. Shoeshine boys inevitably have ...

live your brand

opportunity 109 of 150 I know very little about David Beckham, beyond the fact that he was a ...

find yourself

opportunity 108 of 150 Relax, this is not one of those ‘alternative medicine’ or ‘new wave spiritual’ articles ...

embrace you

opportunity 107 of 150 I think it is safe to say that few readers of this article have ...

rise above supply and demand

opportunity 106 of 150 I am amazed at how many business people are still wedded to the law ...

understand the brain

opportunity 105 of 150 Communicating prices at the point of sale is more complex than many think. There ...

embrace emotions

opportunity 104 of 150 The approach that many businesses take to setting prices suggests that there is a ...

embrace psychology

opportunity 103 of 150 FREE represents the ultimate discount. Notwithstanding this, there has always been debate about the ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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