have a strategy
opportunity 102 of 150 We live in a time when price is more important than it has ever ...
consider anchors and decoys
opportunity 101 of 150 Price is, all too often, considered all too simplistically. There are a number strategies ...
manage the context
opportunity 100 of 150 It was onetime Australian Prime Minister, John Howard, who said, “In politics, context is ...
consider value pricing
opportunity 99 of 150 The most common pricing model for just about any product is ‘cost-plus’. This involves ...
look at the alternatives
opportunity 98 of 150 We live in a community obsessed with, and addicted to, discounting. When sales are ...
forget margins
opportunity 97 of 150 No, I am not suggesting that margins do not matter. They matter a great ...
recognise deficiencies
opportunity 96 of 150 Differentiation is a key to effective marketing and maximising return on investment. Strategic competitive ...
focus – focus – focus
opportunity 95 of 150 The success of a strategic competitive advantage in delivering differentiation is in no small ...
choose your direction
opportunity 94 of 150 Differentiation is one of the keys to driving down the cost of marketing. It ...
ensure sustainability
opportunity 93 of 150 A strategic competitive advantage is the foundation upon which a business can build a ...
rise above commoditisation
opportunity 92 of 150 During 2016, in my capacity as a small honey producer (soon to be much ...
create your own category
opportunity 91 of 150 Some of my readers might be old enough to remember the ‘station wagon’ – ...