sack your agency

opportunity 90 of 150 Given that I spent 20 years of my life running an advertising agency, suggesting ...

educate your people

opportunity 89 of 150 What does your induction programme look like? How long will it take a new ...

get the right people on the bus

opportunity 88 of 150 It was Jim Collins in his book, ‘Good to Great’ who first talked about ...

differentiate tangibly

opportunity 87 of 150 If you can tolerate the pain, spend an hour reading your daily newspaper, listening ...

appeal to emotion and cognition

opportunity 86 of 150 We all like to think that we think rationally. The fact is, however, while ...

embrace consistency

opportunity 85 of 150 If you are determined to build your brand in 2017, and at the same ...

keep it simple

opportunity 84 of 150 Given the arbitrary nature of New Year’s Day, I tend not to make New ...

embrace authenticity

opportunity 83 of 150 If we are going to make the most of 2017, we need to give ...

build a credible brand

opportunity – 82 of 150 Welcome to 2017. It is good to be here with you. Let’s hope ...

embrace the catholic church

opportunity 81 of 150 Embrace the Catholic Church! Well these are words this non-believer and critic of everything ...

create a culture

opportunity 80 of 150 Someone wiser than this author once noted, and many have since repeated, that – ...

embrace collaboration

opportunity 79 of 150 It was the Scott poet Robbie Burns who said – ‘no man is an ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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