make service a competitive advantage

opportunity 66 of 150 There are so many things to attend to in business. Each and every day ...

encourage complaints

opportunity 65 of 150 There are so many things to attend to in business. Each and every day ...

make service part of the product

opportunity 64 of 150 There are so many things to attend to in business. Each and every day ...

constant innovation

opportunity 63 of 150 There are so many things to attend to in business. Each and every day ...

co-create value

opportunity 62 of 150 There are so many things to attend to in business. Each and every day ...

exploit mediocrity

opportunity 61 of 150 There are so many basic principles, that can be readily applied in marketing a ...

put the product first

opportunioty 60 of 150 There are so many basic principles, that can be readily applied in marketing a ...

solve problems

myth 59 of 150 There are so many basic principles, that can be readily applied in marketing a ...

overcome competence bias

myth 58 of 150 There are so many basic principles, that can be readily applied in marketing ...

make them like you (or not dislike you)

myth 57 of 150 There are so many basic principles, that can be readily applied in marketing a ...

establish a commitment

opportunity 56 of 150 Apart from having the right product at the right price, readily accessible, and delivered ...

leverage the fear of loss

opportunity 55 of 150 Apart from having the right product at the right price, readily accessible, and delivered ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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