forget technology in business
it is important – but it is nothing more than an enabler In my last article, I ...
the key to competing with big business
compete in a world where every business can be more equal I believe in a free enterprise ...
personal branding is bullshit
no – ignoring personal branding is naïve!! I have had a number of people suggest to me that ...
people buy from people
people are important in b2c and b2b Steve Jobs taught marketers like me, and indeed, marketers in general, ...
awareness is bullshit
if communication does not persuade, it is wasted You only have to endure the agony of watching commercial ...
behaviour change requires persuasion
marketing is about behaviour so persuasion is essential I have often written about the fact that marketing is ...
the high price of commoditisation
the destruction of margins by big business I have decided to get into the honey business. With this ...
start thinking about price
price is more complex than many might think Apple is well known for selling their products with three ...
mediocrity is a cancer
like many cancers mediocrity does a great deal of damage without being noticed Seth Godin, the well-known American ...
learn from the greats
excellence can be a competitive advantage I have sat through many a strategic planning session during which managers ...
australian service is crap
australian businesses struggle to embrace service as a marketing tool I have noted previously that service is a ...
service is part of the product
business has a lot to learn about the potential of service A reader told me recently that I ...