who cares what you like?
stop asking the wrong question of the wrong people I was scanning through LinkedIn the other morning, as ...
cutting the cost of marketing makes sense
more investment does not mean more return I understand fully the ongoing quest of most businesses to reduce ...
short term thinking is a disease
the disease is most virulent in public companies I was reminded this morning of a series of studies ...
effective marketing is not about technology
learn from the greats The flexibility and adaptability of businesses such as Apple, HP and Microsoft is extremely ...
economics first is immoral
there are so many things more important than short term profits No, this article does not put forward ...
ethics – a competitive advantage
if consumers want it and it is rare - it can be a powerful sca Trust, central to ...
cut the cost of marketing
spend only where the potential return is greatest – 12 recommendations There are few businesses that do not ...
bricks and mortar are here to stay
but e-commerce is about to explode – 6 recommendations Online shopping will comprise 50% of retailing within 15 ...
replace the coffee table
and build a few new ones – 6 recommendations I have said many times that social media involves ...
reduce media waste
listen to david ogilvy – to a point – 6 recommendations It was David Ogilvy who is reported ...
ditch the traditional
the old ways of looking at communication are just too wasteful – 6 recommendations Over recent years, a ...
it is so much more complex
price is not all about discounting – 6 options Australian businesses seem to be obsessed with price - ...