95% don’t trust a degraded design
95% don’t trust a degraded design get the aesthetics right Some 89% of consumers say that they trial a ...
95% don’t trust a degraded design get the aesthetics right Some 89% of consumers say that they trial a ...
ensure your site is right on all devices Some 89% of consumers say that they trial a competitor ...
get your service offering right This is the final of five thoughts dealing with the reasons why some ...
get the range and variety right This is the fourth of five thoughts dealing with the reasons why ...
ensure you are trusted This is the third of five thoughts dealing with the reasons why some e-commerce ...
make it as easy as possible This is the second of five thoughts dealing with the reasons why ...
if you are going to do it – do it well This is the first of five thoughts ...
focus on the community, not sales This is the last of five thoughts regarding the importance of connecting ...
embrace conversational commerce This is the fourth of five thoughts regarding the importance of connecting and the power ...
embrace customer collaboration This is the third of five thoughts regarding the importance of connecting and the power ...
The Future of Marketing INSIGHT When I discuss the successful practices of large and successful corporations with SMEs, I ...
consider building a community This is the first of five thoughts regarding the importance of connecting and the ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....