72% looked online for health information in 2017

understand how patients use the internet This is the first of five thoughts addressing marketing in the health ...

61% of vendors rate affiliate marketing at 7 out of 10

adopt strategies that make affiliate marketing work for you This is the last of five thoughts addressing the ...

68% of Australian marketers don’t cap expenditure

consider carefully your affiliate marketing budget and programme This is the fourth of five thoughts addressing the opportunity ...

78% say affiliate marketing the least mastered skill

develop the skills to address the opportunities in affiliate marketing This is the third of five thoughts addressing ...

70% of advertisers in affiliate marketing

embrace the potential of affiliate marketing This is the second of five thoughts addressing the opportunity presented by ...

$5 billion a year and growing

understand the opportunity that is affiliate marketing This is the first of five thoughts addressing the opportunity presented ...

40-word per slide on average

keep it as simple as humanly possible This is the fourth of five thoughts addressing the topic of ...

18 minutes and you have the impact of TED

avoid the bad habits of parents at weddings This is the fourth of five thoughts addressing the topic ...

30 million presentations daily

avoid making power point the focal point This is the third of five thoughts addressing the topic of ...

70% say presentation skills are essential

prepare well and take into account what actually matters This is the second of five thoughts addressing the ...

75% of executives suffer from anxiety

implement strategies to decrease anxiety and improve performance This is the first of five thoughts addressing the topic ...

CREATE THE CULTURE THAT ELIMINATES ADVERTISING COSTS

The Culture – Brand Continuum INSIGHT There are a number of important differences between Myer and Zara. Myer ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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