64% of customers believe a brand needs a loyalty programme

use an app to deliver and manage your loyalty programme This is the fifth of five thoughts touching ...

81% of people want to pay separately

tailor your programme to suit your target market This is the fourth of five thoughts touching on customer ...

61% of programme participants seek cash

have a dedicated customer loyalty team This is the third of five thoughts touching on customer loyalty programmes. ...

77% of adults participate in retail loyalty programmes

place the highest priority on data collection and analysis This is the second of five thoughts touching on ...

82% of adults participate in loyalty programmes

define success before establishing a loyalty programme This is the first of five thoughts touching on customer loyalty ...

70% have rejected staff on the basis of an online profile

actively manage the consistency of your messaging This is the last of ten thoughts addressing the critical issue ...

78% of recruiters find candidates through referral

inspire referral This is the ninth of ten thoughts addressing the critical issue of personal branding. Jeff Bezos ...

98% of employees have at least one social media platform

leverage the enormous sm potential of your staff This is the eighth of ten thoughts addressing the critical ...

561% more reach for personal messages

in communicating your brand, personalise your social media This is the seventh of ten thoughts addressing the critical ...

80% believe social media makes the sales department more effective

develop a personal branding strategy This is the sixth of ten thoughts addressing the critical issue of personal ...

77% search before speaking with a salesperson

develop a social media presence This is the fifth of ten thoughts addressing the critical issue of personal ...

75% of Google searches fail to impress

manage your personal brand This is the fourth of ten thoughts addressing the critical issue of personal branding. ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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