80% of businesses are expected to have chatbot technology by 2020 Recent research found that some 80% of businesses will be using chatbots by 2020. Other research found that – live chat software has a 73% satisfaction rate as a way for customers to interact with businesses. Chatbots work. Wikipedia defines chatbots as – ‘Short […]

80% of businesses are expected to have chatbot technology by 2020 Recent research found that some 80% of businesses will be using chatbots by 2020. Other research found that – live chat software has a 73% satisfaction rate as a way for customers to interact with businesses. Chatbots work.Wikipedia defines chatbots as – ‘Short for chat robot, a computer program that simulates human conversation, or chat, through artificial intelligence. Typically, a chatbot will communicate with a real person, but applications are being developed in which two chatbots can communicate with each other’.Websites are often too static, telling the audience stuff rather than engaging. Engagement leads to relationships. Such relationships can be encouraged through the use of chatbots.The strengths of chatbots include: The software is accessible and affordable They have been shown to be effective in facilitating conversation They can, and most often do, reduce operational costs The limitations of chatbots include:…