circle of competence

In 1996, Warren Buffett told his shareholders, “You don’t have to be an expert on every company, or even many. You only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital.” The key message here is – […]

In 1996, Warren Buffett told his shareholders, “You don’t have to be an expert on every company, or even many. You only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital.”The key message here is – concentrate on your area of expertise, and don’t be afraid to say “I don’t know” when you’re dealing with someone else’s circle of competence.A circle of competence is a personal thing. An individuals circle of competence is the subject area which matches most closely their skills and expertise. A circle of competence is something we develop in the knowledge that we cannot know everything. The existence of your circle of competence, involves a recognition that other may have theirs.The central point – is stick to what you know!

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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