climate change – the moral issue

I am not a scientist and unlike the fanatics on either side of the equation, I cannot say with any certainty whether climate change is happening or whether man is responsible. On the basis of all that I have read and heard, it seems clear to me that climate change is underway, and represents a […]

I am not a scientist and unlike the fanatics on either side of the equation, I cannot say with any certainty whether climate change is happening or whether man is responsible. On the basis of all that I have read and heard, it seems clear to me that climate change is underway, and represents a real danger for the planet and its inhabitants. Based on the fact that there is now no credible scientific organization in the world, and fewer than 3% of relevant scientists that question that climate change is manmade, I am also inclined to believe it is. But – I don’t know for sure. What I do know for sure is that this should not be a political issue and that science should be driving the debate, not self-interest. Unfortunately, neither is the case and in my view this is both unethical and immoral. I have also…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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