opportunity 3 of 150 This is the third in a series of articles addressing the opportunities that marketers should be considering if they are truly committed to maximising the return on their investment in marketing. There are few business people in 2016 that deserve our respect more than Elon Musk, the Chairman of Tesla and […]

opportunity 3 of 150 This is the third in a series of articles addressing the opportunities that marketers should be considering if they are truly committed to maximising the return on their investment in marketing. There are few business people in 2016 that deserve our respect more than Elon Musk, the Chairman of Tesla and SpaceX – and one of the developers of Pay Pal. When asked for insights into what made him as successful as he has been, Musk listed among other things, his commitment to always going back to first principles. In terms of Tesla, now the world’s fastest growing vehicle manufacturer and the world leader in battery technology, Musk noted that he would never have come as far as he did with battery technology if he had not rejected all pf the assumptions and accepted wisdom and reverted to the first principles of physics. He also built…