3 practical suggestions and 3 requirements To commercialise creativity is to innovate. That is what innovation is There is a lot about innovation these days. This is as it should be. Commercialising creativity is increasingly important, an observation highlighted in yesterday Financial Review, in a report on how Myer and David Jones and BOTH moving […]

3 practical suggestions and 3 requirements To commercialise creativity is to innovate. That is what innovation is There is a lot about innovation these days. This is as it should be. Commercialising creativity is increasingly important, an observation highlighted in yesterday Financial Review, in a report on how Myer and David Jones and BOTH moving more strongly into ACTIVEWEAR If there was ever a case for a point of difference, driven by innovation David Jones and Myers – which differ only in brand identity – is it How do you create a business that is able to innovate in the manner required to maximise performance and more specifically realise the opportunities that lie in the communities thirst for products and services that solve their problems and addressing their rapidly changing needs and wants Here are three suggestions: Identify and empower the people on your team capable of contributing to innovation…