24:1 emotion to reason This is the third of 20 daily THOUGHTS examining the emotions in marketing.Neuroscience research has found that the persuasive ratio of emotion to reason is 24:1. That is, no matter how rational we might like to think human beings are, the fact is, they are far from rational. There is no […]

24:1 emotion to reason This is the third of 20 daily THOUGHTS examining the emotions in marketing.Neuroscience research has found that the persuasive ratio of emotion to reason is 24:1. That is, no matter how rational we might like to think human beings are, the fact is, they are far from rational. There is no doubt that: Persuading an individual to buy a product is more effective if the message is emotional Loyalty to a brand, and even to products within a brand, is more about emotion than facts Certainly, the need for the items on the lower end of Maslow’s Hierarchy can be influenced by facts to the same extent as emotion. The fact is, we all need food, shelter, and clothing. However, where we source that food, shelter and clothing, what we are prepared to pay, how much effort we invest and what brands we will buy, are…