85% sales growth from emotional connection The last blog in this series cited a study in which teenagers were educated about the dangers of texting while driving. The impact of this education was small and short-lived. In this same study, the teenagers were also introduced to a once attractive woman of their own age who […]

85% sales growth from emotional connection The last blog in this series cited a study in which teenagers were educated about the dangers of texting while driving. The impact of this education was small and short-lived. In this same study, the teenagers were also introduced to a once attractive woman of their own age who had been badly injured in a crash in which both of her parents were killed. The crash was caused by teen driver texting. The effect of this meeting on the texting behaviour of the teens in the experiment was long-lasting – very long-lasting, indeed.Meeting with an injured woman of their own age created an emotional connection for teens in this study, and resulted in a determination to stop texting. Meeting the woman made the issue of injury caused by texting real, rather than a statistic. Seeing the devastating result of texting for just a few…