consumer behaviour strategy 3 – give them a nudge

50% reduction in spillage because of a fly Authorities have been educating men and boys to urinate directly into a urinal and not to splash liquid on the floor. Research suggests that most of this education has been ignored. Hoping to find a better approach to reducing spillage and, therefore, cleaning requirements, researchers placed an […]

50% reduction in spillage because of a fly Authorities have been educating men and boys to urinate directly into a urinal and not to splash liquid on the floor. Research suggests that most of this education has been ignored. Hoping to find a better approach to reducing spillage and, therefore, cleaning requirements, researchers placed an image of a small fly in the base of urinals in a men’s toilet to see what effect it might have. One study reported a 50% reduction in the ‘splash’, or at least the liquid on the floor. Some 60 – 70% of users intentionally aimed at the fly.A university in the United States replicated this study.  Instead of a fly, the logo of another University was painted in the bowl. Again, there was a 50% reduction in liquid splashed on the floor. Once again, boys and men were aiming at the logo, and this…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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