The demands on consumer insight teams are changing out of all recognition, so marketing directors need to be clear on the mindset and skill-set needed in the coming years. David Smith questions whether insight teams are ready for the increasing complexity of the consumer environment and advises on what is needed. Everything must have a […]

The demands on consumer insight teams are changing out of all recognition, so marketing directors need to be clear on the mindset and skill-set needed in the coming years. David Smith questions whether insight teams are ready for the increasing complexity of the consumer environment and advises on what is needed. Everything must have a clear message with a compelling theme and be presented around a well thought-out structure while making use of personal storytelling techniques Read the article here: Page One Page Two