41% of people can identify Coke In many taste tests, subjects prefer Pepsi over Coke. Some studies suggest that 90% of people in a double-blind test prefer Pepsi. It has been suggested that Pepsi is preferred because it is sweeter than Coke. Another series of studies found that consumers found it difficult to differentiate these […]

41% of people can identify Coke In many taste tests, subjects prefer Pepsi over Coke. Some studies suggest that 90% of people in a double-blind test prefer Pepsi. It has been suggested that Pepsi is preferred because it is sweeter than Coke.Another series of studies found that consumers found it difficult to differentiate these cola drinks in a blind taste test. This has been consistently replicated. One significant study found that: 41% of consumers successfully identified Coke 38% of consumers successfully identified Pepsi In both cases, the majority of consumers could not correctly identify these drinks or could not tell them apart.Despite this, market share figures in the United States suggest a clear preference for Coke: Coke – 17% of beverage sales Pepsi – 8.9% of beverage sales It is important to know the capacity of the target audience and the criteria they actually use to make decisions. For example,…