why do consumers not shop online?

AMAZING E-COMMERCE STATISTICS 7 International research has highlighted six primary reasons why people do not shop online. They are: Want to touch the item – men 33% and women 38% High shipping costs – men 26% and women 32% Privacy concerns – men 30% and Women 33% Product returns – men 27% and women 25% […]

AMAZING E-COMMERCE STATISTICS 7 International research has highlighted six primary reasons why people do not shop online. They are: Want to touch the item – men 33% and women 38% High shipping costs – men 26% and women 32% Privacy concerns – men 30% and Women 33% Product returns – men 27% and women 25% Buy in store – men 25% and women 23% Contact sales – men 17% and women 11% These findings suggest that the differences between men and women in terms of why they might not shop online are minimal These findings also suggest that there are opportunities to remove barriers though the management of shipping costs, efficient product return policies, and guarantees regarding privacy and security Finally, these findings suggest that some barriers, like wanting to touch an item, or visit a store might never be eliminated. Having said that, this does not mean that website…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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