create a culture that differentiates

300,000 copies a year sold World-renowned management consultant and academic Peter Drucker once noted that ‘culture eats strategy for lunch’. Drucker is, without doubt, 100% correct. When you have a strategy – you have a strategy, but when you have a culture – you can develop new strategies and have the capacity to implement them. […]

300,000 copies a year soldWorld-renowned management consultant and academic Peter Drucker once noted that ‘culture eats strategy for lunch’. Drucker is, without doubt, 100% correct. When you have a strategy – you have a strategy, but when you have a culture – you can develop new strategies and have the capacity to implement them. This point is equally relevant to differentiation. When you have the optimal culture, you can differentiate and implement a strategic competitive advantage that can continue to differentiate, as and when require.Culture is one of the 6 key factors upon which a strategic competitive advantage can be built. To be an effective source of differentiation, however, culture must always be considered in conjunction with your people. You can only create an optimal culture if you have the best people. As Jim Collins reminds us in  ‘Good to Great’, it is not possible to develop a great business…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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