opportunity 41 of 150 Psychology is the business of understanding and influencing human behaviour. It is through psychology that we understand human behaviour, and it is with that understanding that we are in a position to influence that behaviour. Psychology lies at the heart of great marketing. Understanding why consumers do what they do, and […]

opportunity 41 of 150 Psychology is the business of understanding and influencing human behaviour. It is through psychology that we understand human behaviour, and it is with that understanding that we are in a position to influence that behaviour. Psychology lies at the heart of great marketing. Understanding why consumers do what they do, and how we can make them do what we need them to do, is central to effective and cost efficient marketing. Do we really behave like sheep? Well – yes! Creating a herd might also be called – ‘the restaurant effect’. People are more likely to be attracted to a full restaurant, or even a restaurant with a cue than an empty restaurant. Consumers are instinctively attracted to a full restaurant, even when they have never heard of it. What is more, if they cannot get in, they are more likely to try again in the…