1.11 billion Euro net profit for Lego In 2019, plastic blog maker Lego reported a net profit of 1.1 billion Euro, up from 1.08 billion Euro in 2018. In an economically challenging environment, Lego continues to shine, despite the fact that its core products have been on the market since 1932. One of the tools […]

1.11 billion Euro net profit for Lego In 2019, plastic blog maker Lego reported a net profit of 1.1 billion Euro, up from 1.08 billion Euro in 2018. In an economically challenging environment, Lego continues to shine, despite the fact that its core products have been on the market since 1932. One of the tools Lego has used very well in recent years is its ‘product’. The innovative development of that product addresses new generations and responds to the changing needs and expectations of a changing world.Much of Lego’s success has been due to the innovative development of its product as a result of ‘co-creation’ facilitated by online communities. Other well-known brands using co-creation include DHL, Unilever and Manchester United. Co-creation involves designing and developing your product in partnership with customers and potential customers. Research suggests that some 58% of businesses are now piloting product co-creation.Co-creation is an incredibly powerful…