opportunity 5 of 150 This is the fifth in a series of articles addressing the opportunities that marketers should be considering if they are truly committed to maximising the return on their investment in marketing. When I was completing initial postgraduate studies and considering commencing a PhD, it was suggested to me by an academic […]

opportunity 5 of 150 This is the fifth in a series of articles addressing the opportunities that marketers should be considering if they are truly committed to maximising the return on their investment in marketing. When I was completing initial postgraduate studies and considering commencing a PhD, it was suggested to me by an academic that – university teaches you how to think and the real world teaches you what to think about’. I think he was right to a point. Certainly university starts the process of teaching people to think, but this really only begins in earnest at the postgraduate level. I would certainly argue that few people really learn to think as well as they might. Jesse Richardson agrees with me – https://www.youtube.com/watch?v=6dluwVks444 I would also argue that: Whatever is learned at university is soon forgotten – if it is not practised, and There remains the potential to…