create your own category

opportunity 91 of 150 Some of my readers might be old enough to remember the ‘station wagon’ – a passenger vehicle with four doors like a sedan and  a lift-up door at the back. The Holden and Ford station wagons were very popular in the 1950’s, 60’s, and 70’s. In the 1970’s however, a new […]

opportunity 91 of 150 Some of my readers might be old enough to remember the ‘station wagon’ – a passenger vehicle with four doors like a sedan and  a lift-up door at the back. The Holden and Ford station wagons were very popular in the 1950’s, 60’s, and 70’s. In the 1970’s however, a new category of vehicle emerged – the ‘panel van’. This was like a station wagon but it only had two doors and the rear half of the vehicle was higher to provide more space. In the 1980’s another new class of vehicle emerged – the ‘hatch-back’ – a two or four door vehicle, much like a station wagon, but generally smaller – although not always. Then in the 1990’s we saw the emergence of the SUV, a larger version of the hatch back, sometimes borrowing features from four-wheel drive vehicles. The panel van, hatch back and…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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