don’t trust an advertising agency The truth is, there are a number of advertising agencies employing high quality people, doing excellent work in an entirely ethical way, and delivering great results for their clients. My experience, however, is that they are in the minority. Consider – how many advertising agencies have told you, or indeed, […]

don’t trust an advertising agency The truth is, there are a number of advertising agencies employing high quality people, doing excellent work in an entirely ethical way, and delivering great results for their clients. My experience, however, is that they are in the minority. Consider – how many advertising agencies have told you, or indeed, would tell you that: The ZARA and TESLA brands and businesses were built without an advertising budget? APPLE and VIRGIN ensured that they were living the brand before communicating it? GOOGLE and OLD SPICE have been built with almost no use of traditional media? How often will an advertising agency suggest to you: Go away and get your product right before advertising? Go away and get your distribution right before advertising? Go away and get your service standards and conversion rates right before advertising? The facts are: There is a lot more to marketing than…