BUSINESSES NEED TO THINK – REALLY THINK ABOUT MARKETING – WITH CLARITY AND DIVERSITY This is the first in what I believe is an important series of articles published in THE REPORT on the subject of cutting costs in branding, marketing and communication. All factors addressed in this series centre around the core threads of […]

BUSINESSES NEED TO THINK – REALLY THINK ABOUT MARKETING – WITH CLARITY AND DIVERSITY This is the first in what I believe is an important series of articles published in THE REPORT on the subject of cutting costs in branding, marketing and communication. All factors addressed in this series centre around the core threads of knowledge, intelligence and strategy. This article highlights the cost saving potential of that all too rare skill and practise of thinking. Steve jobs often commented, as have many others on the importance of passion. The argument is that nothing great was ever achieved without passion, because you need passion to devote all of the time and resources required to make anything great. Like anyone who has started a business or anyone who has succeeded in business, I suspect. I find this argument very difficult to argue with.  The inspiration and drive for a great business…