6 sources of a strategic competitive advantage Developing a sustainable strategic competitive advantage is not easy. However, it can prove very helpful in terms of sustainable differentiation a product or business. Indeed, a strategic competitive advantage can create a gulf between a product and the competition that may never be bridged. Michael Porter of Harvard […]

6 sources of a strategic competitive advantage Developing a sustainable strategic competitive advantage is not easy. However, it can prove very helpful in terms of sustainable differentiation a product or business. Indeed, a strategic competitive advantage can create a gulf between a product and the competition that may never be bridged.Michael Porter of Harvard University coined the term ‘strategic competitive advantage’. The essential difference between a value proposition and a strategic competitive advantage is that the latter is much more than cosmetic. It involves creating a tangible capability that gives the business a competitive advantage, that is, a sustainable point of difference that is built into the business. More than the product being different – the business that makes the product is different, and it is this difference that delivers sustainable added value.Michael Porter developed a relatively complex model for establishing a strategic competitive advantage. Without going into the complexities…