differentiate through r&d

US$91.6 Billion in South Korea and US$23.3 billion in Australia South Korea spends US$91.6 billion (4.29% of GDP) on research and development. By contrast, Australia spends just US$23 billion (2.12% of GDP) on research and development. Is it any wonder that South Korea leads the world in the development of innovative products, and the once […]

US$91.6 Billion in South Korea and US$23.3 billion in AustraliaSouth Korea spends US$91.6 billion (4.29% of GDP) on research and development. By contrast, Australia spends just US$23 billion (2.12% of GDP) on research and development. Is it any wonder that South Korea leads the world in the development of innovative products, and the once inventive Australia is rapidly becoming a laggard in this regard? While Australia was once known for its innovative products, such as the Hills Hoist, Victor lawn mower, Jindalee Radar and Wi-Fi. However, recent innovations have been fewer and farther between. This reputation is in decline and is possibly a reflection of low investment in R&D.Perhaps the most effective means of differentiating a product is through innovation driven by a commitment to research and development. Some of the greatest businesses on the planet were built on such innovation, including Apple (iPod, iPhone and iTunes), Google (superior search…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE