There seems to be a belief among the more naïve, that personal branding is all about defining and communicating a desirable personal image. Quite clearly effective personal branding is so much more than this.   Effective personal branding certainly requires that the brand be defined, but it is essential that the definition developed is […]

  There seems to be a belief among the more naïve, that personal branding is all about defining and communicating a desirable personal image. Quite clearly effective personal branding is so much more than this.   Effective personal branding certainly requires that the brand be defined, but it is essential that the definition developed is authentic so it is credible and can be sustained. Effective personal branding may well involve communication but before that it must involve living the brand or bringing the brand to life.   The authenticity requirements of effective personal branding and the requirement to live the brand in turn requires that, having defined your personal brand, you:   Identify the required skill and capabilities Identify gaps in your skills and capabilities Eliminate the gaps in your skills and capabilities   It is one thing to act what you want to be, but to be credible and…