opportunity 127 of 150 How often have you viewed a commercial and been left wondering – what are they trying to say, or why should I buy this product or brand? I have had this experience often. Certainly, the advertisement has gained my attention and the brand is now known to me, but it is […]

opportunity 127 of 150 How often have you viewed a commercial and been left wondering – what are they trying to say, or why should I buy this product or brand? I have had this experience often. Certainly, the advertisement has gained my attention and the brand is now known to me, but it is not at all clear why I would want to buy. The messaging is either too complex or makes so many points, that it is not at all clear which are important. How often have you had a brand in mind, but just cannot find the website in all the clutter? How often have you gone onto a website to make a purchase and found the site hard to navigate? How often have you gone to the checkout of an e-commerce site only to find a complex form to fill out and a lack of clear…