opportunity 135 of 150 A lot has been written by me, and many others, about the wonders of social media. And, it is wondrous – at least to a point! Social media offers a great deal in terms of establishing, developing, and leveraging relationships through ongoing communication. At the same time, however, social media is […]

opportunity 135 of 150 A lot has been written by me, and many others, about the wonders of social media. And, it is wondrous – at least to a point! Social media offers a great deal in terms of establishing, developing, and leveraging relationships through ongoing communication. At the same time, however, social media is not a silver bullet and it is rarely enough on its own, even in establishing a personal brand. Social media is useful for both talking and listening, but again it is rarely enough alone, even in establishing a personal brand. In the corporate or product arena, a limitation of social media is that it is restricted in how many people can be communicated with and the subsequent level of cut through. As good as social media is, it very often works better when supported by advertising, direct marketing or even traditional media relations. Social media…