I spend about 30 – 40 minutes per day on social media, reading posts and, occasionally, responses to posts. I sometimes respond to posts myself.   Some posts are brilliant, and others are less so. Some are downright simplistic and vacuous. Equally, some responses to posts are well thought out, while others are nonsensical. […]

  I spend about 30 – 40 minutes per day on social media, reading posts and, occasionally, responses to posts. I sometimes respond to posts myself.   Some posts are brilliant, and others are less so. Some are downright simplistic and vacuous. Equally, some responses to posts are well thought out, while others are nonsensical. Others, including some of mine, I fear, are unhelpful.   What is clear to me, however, is that few bloggers who publish posts, and few commentators who offer responses, have considered the impact their contribution is having on their personal brand.   In most cases, I know little about the personal brand authors are seeking to project, and very little about the market they are targeting. However, unless they are trying to project the brand of a lightweight to all and sundry, it is apparent to me that they have given too little consideration to…