at least until you have defined your strategy – 3 recommendations There seems to be a widely held belief that having a social media presence is a good thing. This is not necessarily the case. Having a social media presence can be a good thing – but it is not necessarily a good thing. Very […]

at least until you have defined your strategy – 3 recommendations There seems to be a widely held belief that having a social media presence is a good thing. This is not necessarily the case. Having a social media presence can be a good thing – but it is not necessarily a good thing. Very often, a social media presence contributes nothing to an individual or organisation. In some cases, it does a great deal of damage. When an organisation has no profile, or a low profile, the worse that can be said is that few people are engaging with them, and few people know enough to buy from them. There remains a great deal of potential. When an individual or organisation has a high profile, and the image communicated is not attractive to the audience, the worst that can be said is that a great deal of damage is…