double standards and the morality of nuclear weapons

It has long been argued that there is little that is moral about nuclear weapons let alone nuclear warfare. No one wants nuclear war and no one would argue that the money spent on the production of nuclear weapons would be better spent on education, health or anything else that is constructive. In an ideal […]

It has long been argued that there is little that is moral about nuclear weapons let alone nuclear warfare. No one wants nuclear war and no one would argue that the money spent on the production of nuclear weapons would be better spent on education, health or anything else that is constructive. In an ideal world no country would have nuclear weapons and no nation would ever threaten another with the death and destruction we know these weapons can deliver. I for one applaud the decreases in the nuclear stockpiles negotiated since the 1960’s by Russia and the United States. I for one would like to see this continue and not another nuclear weapon produced. I don’t even like nuclear power. Notwithstanding this, there clear double standards in the USA telling North Korea they cannot have nuclear weapons. If the USA can have them – why is it that North…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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