20% of executives view content as the most important marketing initiative This is the first of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.To start with, it is interesting to consider where marketing managers are intending to spend their money over the next year. A survey in the US asked leading […]

20% of executives view content as the most important marketing initiative This is the first of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.To start with, it is interesting to consider where marketing managers are intending to spend their money over the next year. A survey in the US asked leading marketing managers to identify the primary focus of their resources over the year ahead. The top-line findings were as follows: Content marketing 20% Big data and customer insights – 14% Artificial intelligence – 14% Social media marketing – 10% These findings highlight a number of marketing trends: The popularity of content marketing is not a flash in the pan, with one in 5 marketing managers citing it as the primary focus of their marketing strategies Big data and marketing insights are becoming increasingly popular – reflecting the growing access to data and the shift towards…