75% of guests reuse their towel Hotels encouraging patrons reusing towels can save on dry cleaning and water. There have been several studies testing ways of increasing towel recycling. In one study, patrons were told that recycling was good for the environment. This led to a 20% increase in towel recycling. Another sample was told […]

75% of guests reuse their towel Hotels encouraging patrons reusing towels can save on dry cleaning and water. There have been several studies testing ways of increasing towel recycling. In one study, patrons were told that recycling was good for the environment. This led to a 20% increase in towel recycling. Another sample was told by way of a sign that 75% of patrons recycle their towels. This resulted in a 40% increase in recycling rates. Patrons were concerned about the environment, but more concerned about behaving in a way consistent with social norms. Social norms are a powerful influencer of purchase behaviour.A study carried out by academic and psychologist, Dan Ariely, looked at the impact of a crowd on the behaviour of individuals. One sample of patrons entered a display of high-quality foods with no one standing in front of them The second sample involved patrons walking into the same…