opportunity 79 of 150 It was the Scott poet Robbie Burns who said – ‘no man is an island…’ While I am sure Robbie was not talking about commercial collaboration, his sentiments are just as relevant to commercial collaboration. A client recently asked my opinion on his idea to establish an industry group that would […]

opportunity 79 of 150 It was the Scott poet Robbie Burns who said – ‘no man is an island…’ While I am sure Robbie was not talking about commercial collaboration, his sentiments are just as relevant to commercial collaboration. A client recently asked my opinion on his idea to establish an industry group that would meet quarterly to share ideas and discuss opportunities. I told him, this is a brilliant idea and noted that it was entirely consistent with recommendations I have made to a number of other clients – none of whom has ever followed through. Fortunately, this more recent client will follow though and benefit from the resulting collaboration. On so many occasions, I have recommended to clients that they collaborate with businesses in allied industries to: Share intelligence Test ideas Identify opportunities In addition to sharing information, there is the potential to bring to discussions new information…