99% of posts receive zero engagement A study of 1.6 million posts on Facebook, Twitter, and Google+ found that 99% of posts received no engagement at all. In other words, 99% of the posts were not read or shared and, as such, had little or no value to the person or organisation posting. The same […]

99% of posts receive zero engagement A study of 1.6 million posts on Facebook, Twitter, and Google+ found that 99% of posts received no engagement at all. In other words, 99% of the posts were not read or shared and, as such, had little or no value to the person or organisation posting. The same might be said of face to face communication. Most messages we hear and most experiences we have – we don’t share.One of the strategies for increasing the level of engagement and sharing involves leveraging emotional triggers. Emotional triggers involve ‘topics that make us feel uncomfortable. These emotional triggers are telling us which aspects in our life we might feel frustrated or unsatisfied with.’ Leveraging emotional triggers involves recognising that: Happy content gets shared faster and wider than sad content Evoking feelings of awe can surprise you with the number of shares you can get Making…