1000 Apps in September 2017 alone This is the eleventh of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.Tim Cook, CEO of Apple, suggests that augmented reality is about to ‘change everything’:“Simply put, we believe augmented reality is going to change the way we use technology forever. We’re already seeing things […]

1000 Apps in September 2017 alone This is the eleventh of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.Tim Cook, CEO of Apple, suggests that augmented reality is about to ‘change everything’:“Simply put, we believe augmented reality is going to change the way we use technology forever. We’re already seeing things that will transform the way you work, play, connect and learn.” In 2017, more than a thousand Apps were released on iOS 11 (the Apple platform) alone. Wikipedia defines augmented reality (AR) as, ‘an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.’ Whether augmented reality involves ‘augmenting’ or ‘changing’ reality is open to debate, but there is little doubt that the use of AR in marketing and communication has been significant…