68% share to provide a better sense of themselves Human beings are social animals, and connection is now the number one determinant of life expectancy. As such, social currency is very important. It is also an important driver of sharing on social media and face to face. Social currency ‘refers to the actual and potential […]

68% share to provide a better sense of themselves Human beings are social animals, and connection is now the number one determinant of life expectancy. As such, social currency is very important. It is also an important driver of sharing on social media and face to face.Social currency ‘refers to the actual and potential resources from presence in social networks and communities, including both digital and offline.’ It revolves around a human being’s sense of value. Sharing increases where that sharing, online or offline, increases an individual’s sense of value.The contention is that the more a sharing activity increases an individual’s sense of value – the more likely they are to share, and the more likely content or a product is to go viral.  Content that has the potential to carry social currency will include that which is: Original, unique, or exclusive Relevant to all parties Revealing of the sender Consistent with…