When a politician says that an issue is the ‘greatest moral issues of our time’, do you believe him or her? When Bunnings says that the offer ‘the lowest price always’, do you believe them? When Woolworths says that their fruit and vegetables are ‘the freshest available’, do you believe them? When a law firm […]

When a politician says that an issue is the ‘greatest moral issues of our time’, do you believe him or her? When Bunnings says that the offer ‘the lowest price always’, do you believe them? When Woolworths says that their fruit and vegetables are ‘the freshest available’, do you believe them? When a law firm says that they are ‘second to none’, do you believe them? Everyone I have asked these questions over the last week has said NO to all four question. What is more, I am sure that does not surprise you or anyone else. This of course begs the question – ‘If no one believes these statements, why make them?’ I would have thought that the answer to that is several, including: – It worked once because it was believed at some stage in the past and there is a tendency to cling onto the past –…