80% of Australians use social media – 59% daily Recent research found that 80% of Australians use social media and 59% use it every day. Worst of all – 59% report using social media in the bedroom and 14% report using it in the bathroom. We are besotted by social media, and its popularity continues […]

80% of Australians use social media – 59% daily Recent research found that 80% of Australians use social media and 59% use it every day. Worst of all – 59% report using social media in the bedroom and 14% report using it in the bathroom.We are besotted by social media, and its popularity continues to grow. Facebook is the most popular of all social media channels is Facebook with nearly 2.3 billion users. The fastest growing social media channel, Instagram, has more than 1 billion users.In many respects, these social media channels are communities, and the participants are members of these communities. In a sense, each person’s Facebook feed and the groups they belong to are communities.Another popular community is the Manchester United Football Club with a global following of  660 million. The value of the Manchester United brand now exceeds US$1.6 billion, and its total revenues are some US$776…