is the era of the property tycoon over?

3 answers and 3 insights There has been quite a bit of data out recently regarding residential property in Western Australia. This has included data relating to sales and values, as follows: Perth values up 0.3% in December and 1.2% annually Australian values up 0.2% in December and 1.7% annually Total value of residential properties […]

3 answers and 3 insights There has been quite a bit of data out recently regarding residential property in Western Australia. This has included data relating to sales and values, as follows: Perth values up 0.3% in December and 1.2% annually Australian values up 0.2% in December and 1.7% annually Total value of residential properties up $124 billion in 3 months to $5.4 trillion It interests me that Australians have so much tied up in what is an investment that rarely generates returns above the rate of inflation What interests me more is the question – is the era of the property tycoon over? I have heard this question posed on a number of occasions in reference to the property tycoons on the 1950s and 60s who purchased large tracts of land outside the metropolitan areas and then built fortunes selling that property over the last 40, 50 or 60…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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